Episode Pull Quotes

Episode Pull-Quotes are transcribed quotes from the episode that will grab the readers attention and entice them to become a listener. These can be used for promotion on social media before and after the episode is released.

Episode Pull-Quotes Example

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Episode Quote Artwork

Episode Quote Artwork Examples

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Episode Video Promo

If you record video, we can use a clip to promote your episodes across social media and on Facebook. We add music to the clip and add captions for maximum impact!

Video Promo Example

Video Promo Example

Episode Video Version - Full

Video Promo Example

Video Promo Example


We pull an appropriate audio clip from the episode and pair it with a static image. You can post these on social media to give your followers a taste of the episode.

Audiogram Example

Video Promo Example

Social Media Promo Scheduling

If you would like us to handle social media promotion/scheduling we can do that! Pricing is determined by your specific needs.

Show Notes Time Stamping

Time Stamping the show notes to allows your listeners to easily identify what

Show Notes w/ Time Stamping Example

The US is the Saudi Arabia of garbage. And Illinois Clean Fuels is working to use our surplus of municipal waste as its primary input, turning trash into biofuel. This solves two problems at once, providing a sustainable source of energy through a process that captures and stores CO2 underground. So, how does it work?

Stephen Johnson is the Founder and CEO of Illinois Clean Fuels, a synthetic fuel project projected to produce more than 400M+ gallons of ultra-clean, climate-friendly diesel and jet fuel from municipal garbage every year. Mark Fitz is an advisor for Illinois Clean Fuels and the President of Star Oilco, a full-service oil company known for its outside-the-box solutions for fleets seeking to incorporate biofuels in their daily operations.

Today, Stephen and Mark join Alexsandra and Christophe to explain how the Illinois Clean Fuels gasification process works and what they are doing to eliminate the life cycle footprint of the fuel. They also discuss what’s holding back the widespread use of biodiesel and how Illinois Clean Fuels is working to overcome those roadblocks. Listen in for insight around how some prominent airlines and oil and gas companies are providing leadership around climate change and backing critical innovations in the space!

Key Takeaways

[0:59] Stephen’s path to reversing climate change
• Research on oil supply as hedge fund manager
• Interest in alternative fuels, Fischer-Tropsch tech
• Found way to use biomass as part of process

[6:30] Mark’s path to reversing climate change
• Family owns oil company
• Indulge to ‘play with biodiesel’

[9:36] How the ICF gasification process works
• Chemically convert garbage to hydrogen + carbon
• Reassemble into fuel

[11:29] How ICF recycles leftover tar back into the process
• Anything not converted into gas locked up in slag of glass
• Must also remove impurities in SimGas cleanup step

[15:58] How ICF’s renewable diesel results in negative emissions
• Burns more completely than conventional fuels
• Capture and lock excess CO2 underground

[17:29] What differentiates Illinois Clean Fuels
• Best available tech for disposing of waste
• Recapture energy with no environmental side effects

[21:09] Why we aren’t using biodiesel jet fuel
• Palm oil used as feedstock (necessitates deforestation)
• Better to use waste rather than grow more vegetable oil

[27:40] What we can expect from Illinois Clean Fuels
• Fundamental processes proven and scaled separately
• Integrate synthetic fuel, carbon capture + use of biomass

[31:26] What’s holding back biofuel adoption
• Can’t compete on price point
• Overcome by way of scale (30K barrels/day)

[32:52] How some airlines and oil & gas companies are providing leadership
• United Airlines’ vow to reduce carbon footprint by 50%
• Oil and Gas Climate Initiative backing critical innovation

[35:29] What is shifting the mindset in traditional oil and gas
• Superior tech + regulations

Connect with Ross & Christophe


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Email hello@nori.com

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Post Excerpt

A Post Excerpt is a two to three sentence description of the episode. This is useful for SEO purposes as well as in the "iTunes Summary" Field that has a 512 character limit.

Episode Artwork

We start by designing a template on Canva and then customize each piece of episode artwork with graphics, episode number, guest name, episode title etc.

Episode Artwork Example

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Audio Enhancement

Audio enhancement is all about making the audio sound it's very best. this is where we run processes like noise reduction, compression, vocal leveling, equalization, deverb, dynamics processing and any other process that will maximize the quality of your vocals.

Manual Editing

During manual editing, we listen through every second of audio, and reduce things like, false starts, shuddering, umms and ahhs, ect. There’s a lot that goes into the editing process. It’s important that we edit out the unwanted words/noises without your listeners knowing that the episode was edited. There’s nothing worse than a choppy, over-edited conversation.

ID3 Tagging

An ID3 tag is a data container within an MP3 audio file. We add the episode Title, Artwork, host name, website info and other info pertinent to the episode and your podcast. This data is embedded in the MP3 file so it will travel with the audio file.

Media Host Posting

Want us to post and publish your episode? No problem! The media host we recommend is Libsyn but we can upload, post and schedule a podcast for release on whatever media host you use!

Website Posting

Posting each episode to your website is a great way to boost your website’s SEO and give your listeners a way to listen from their computer. We add the Title, format the show notes with the correct headings, add SEO tags, a Target Keyword and the post excerpt. Then we add the media player and either schedule the episode for release or save it in draft status for your review!